Wednesday is Wa hoo-Zu Day!

YAY, Zu Vincent!

A few months ago Zu stepped through the wardrobe with sixteen other YA authors whose imaginations traveled through Narnia from The Lion, the Witch, and the Wardrobe to The Last Battle. They came back with an anthology that will be in Borders in a few weeks. Look at that stunning cover! WOW!
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Through the Wardrobe
Your Favorite Authors on C.S. Lewis’s Chronicles of Narnia

Edited by Herbie Brennan

And now...TO MARKET, TO MARKET--our thoughts on group marketing.

Here's what Terri Clark, author of the upper YA novel Sleepless, would like everyone to know:

In recent years I’ve seen a lot of authors band together for promotion—the Buzz Girls, Reader Girlz, The Brown Bookshelf, and Fangs, Fur & Fey (a great group I belong to) are just a few successful examples. The big thing I noticed about these groups was that they received more attention as a whole then the authors did individually. If you think about it, it makes sense. One author might be interesting, but 2, or 5 or 10—especially with a common thread among them—are even more compelling. Therefore, I wanted to find a band of merry authors I could join. Enter: the Class of 2k7. I discovered this group last year when Publisher’s Weekly did a write up. “A Novel Approach to Debut Authors” the group touted. Thirty-eight first-time children’s and YA authors with books coming out in 2007 who were working collectively to promote their books. Eureka! Just the thing I was looking for. Lucky for me, three of 2K7’s members had their release dates bumped and the class of 2K8 was born. I immediately asked to join and now I’m a proud member of this fantastic group. So far, we've collaborated on a killer website, blog, MySpace page, book trailer, reader’s guides, brochures, press materials, contests, information for BLTs (booksellers, librarians and teachers), combined speaking engagements and MORE! And let me tell you I wouldn’t have had the fiscal means to accomplish this all on my own, let alone the talent and creativity that we as whole have demonstrated.